![]() A lot of ambivalence is religiously-based, but we find fascinating layers and embrications in the ways media cultures work into the lives of our informants. We have a research project underway with colleagues abroad which is a comparative analysis of media ambivalence in daily life. What are you interested in at the moment or working on right now? ![]() And, religion was an important element of these processes, and has only grown in prominence in the years since thee 1979 revolution in Iran, the rise of Evangelical politics in the US, the growth of global Pentecostalism, and then of course 9/11.Īnd, of course, at the time I was starting out, there were few of us doing this, so it was a way of having a voice and a project. Since it was a small, rural, community, I also became interested in how metropolitan cultures condition peripheral ones and how those at the peripheries negotiate their relations with the wider world. I grew up in a small town with a diverse ethnic and religious culture, and was I think conscious from a young age of how cultures define people and vice versa. I’ve always been interested in media and in culture. What got you interested in studying the intersection of, and interplay between, religion and media? Hoover talking about his current interests, getting a broad survey of the field, and also some discussion of what opportunities this area of study might offer both the serious academic looking for a topic to dive into ( ah hem, grad students) and the arm-chair religious student attempting to apperceive the dual forces of religion and media in the 21st-century. ![]() He is well-known for his work theorizing and explaining media and religion, particularly the phenomenon of televangelism and also, more recently, religion journalism. He utilizes approaches founded in the fields of cultural studies, anthropology, and qualitative sociology. He is the founder/director of the Center for Media, Religion, and Culture and his research interests focuses on the media audience and reception studies. Hoover is Professor of Media Studies and adjoint of Religious Studies at UCB. Stewart Hoover of the University of Colorado Boulder at the University of Florida's "Religion & Culture in a Digital Age" conference.ĭr. ![]() Last month (January) I had the honor of meeting Dr. *For more on religion & culture, follow it may not take a PhD to recognize this interchange of religion & media, it may take one to navigate its ins and outs and properly apperceive its many nodes and nuances. Whether it's a commercial about cell phone charging starring God as the protagonist ( r ead "#SuperBowl religion") or how al-Dawla al-Islamiyya (ISIS) uses social media to advance its cause through digital propaganda, religion & digital media are constantly in conversation as forces in the globalized world. It doesn't take a PhD to see that religion and the media often intersect, intermesh, and play off one another. ![]()
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